Why I’m Closing EllisBrook After the Holidays – A Personal Story About the Journey and Final Sale

By Sarah Johnson

Published: Sunday, September 29, 2024

I started Ellisbrook with a love for timeless, comfortable clothing that makes people feel confident and stylish. What began as a small passion project quickly grew into something more meaningful, and I’ve been so fortunate to connect with amazing customers like you over the years.

Over the years, I’ve learned so much—about business, about fashion, and about the importance of building relationships with customers. I’ll never forget the day we launched our first fall collection and how quickly it sold out. It’s been a rollercoaster of highs and lows, but every moment has been worth it.

One of my most unforgettable moments was the day we made our very first sale.

I’ll never forget the excitement and sense of validation that came with seeing someone believe in my vision enough to make a purchase. That first sale was more than just a transaction—it was a sign that Ellisbrook was something special. From there, every new collection brought its own set of milestones, but that first order will always hold a special place in my heart. It was the beginning of something I never imagined would grow into what it is today.

As the store grew, so did the connections I made with my customers. It wasn’t just about selling clothes—it was about creating pieces that made people feel confident, stylish, and comfortable in their own skin. Seeing the way our customers embraced our collections, shared their feedback, and came back for more filled me with a sense of pride and gratitude. Those moments of connection and growth are what kept me inspired through every season.

I quickly realized that Ellisbrook was more than just a store—it was a community. Each season brought new designs, but it was your stories, feedback, and loyalty that made this journey truly special. From hearing how someone felt unstoppable in one of our dresses to seeing photos of customers styling their Ellisbrook pieces in unique ways, every interaction made it clear that we were doing something meaningful.

Your support wasn’t just a transaction; it was a connection. You trusted us with your style, your wardrobe, and your self-expression—and for that, I will always be grateful. The overwhelming love and loyalty from this community have been the heartbeat of Ellisbrook.

Our amazing customers and the true heartbeat of Ellisbrook.

Exploring a new chapter

As much as I’ve loved growing Ellisbrook and connecting with each of you, life has brought new opportunities and changes that require my focus. After careful thought and reflection, I’ve decided that this holiday season will be Ellisbrook’s last. While it’s a difficult decision, I know it’s the right time to move on to the next chapter of my journey.

This holiday season will be the final opportunity to shop our collections. After December 31st, our doors will close, and these pieces will no longer be available. If you’ve ever considered adding Ellisbrook designs to your wardrobe, now is the time to do it—before they’re gone forever.

As a heartfelt thank you for all the love and support over the years, I want to offer something special as we say goodbye. Everything in the store is now 50% off, and for orders over $100, I’m including free shipping.

This is truly a once-in-a-lifetime offer, and it’s my way of giving back to this incredible community one last time.

I hope you’ll take this opportunity to grab something you’ve had your eye on—or maybe even pick up a gift for someone special. But hurry, these are the final pieces, and once they’re gone, they won’t be coming back!